When a fast-growing industrial distributor needs to organize over 100,000 parts into a better online shopping experience, every detail matters. All Around Industry Supply came to us because their website was letting too many of these details slip through the cracks. What they needed (and what we delivered) is a tailored WooCommerce solution built to handle their massive product catalog.
All Around understood their challenges and we knew how to solve them. Together, we focused on creating a site that simplifies their operations while making shopping easier for customers:
Industrial parts are complex, but All Around knows the shopping experience has to be simple. We built a tailored WooCommerce platform that made it as easy as possible for visitors to find what they’re looking for (and then buy it just as fast).
This foundation drew on our deep custom WordPress development skills, using WooCommerce (which runs as a WordPress plugin) to build an e-commerce solution that was the perfect fit. The setup stayed familiar for the All Around team while giving us the technical backbone needed for the massive data cleanup that came next.
Simplified checkout using the CartFlows plugin to streamline complex purchases and reduce abandoned carts
Simplified category structure and database optimization that reduced database queries to keep the site fast despite housing 108,000+ products
Custom WooCommerce product options for motor products with custom wiring configurations for voltage, polarity, and connection requirements
Payment gateway integrations built to align with PCI-compliant standards for secure processing
Automated shipping rates using WooCommerce shipping add-ons that save AAIS from manual calculations for every order
As the e-commerce side of things took shape, we also had to clean up over 108,000 existing products. This was not a light lift. We simplified their categories and attributes while focusing on what actually drives their bottom line.
Used All Around’s sales data to identify about 3,800 products to prioritize based on sales, while keeping the rest available for potential future customer needs
Simplified their complex category system and enhanced product attributes to make navigation more intuitive
Removed obsolete brands, unused categories, and any duplicate listings to consolidate their sizable inventory
Fixed inconsistent formatting and missing information across all 100,000+ product specifications, descriptions, and technical details
With product data in working order, we created a custom product management system to house it all. Each of those cleaned and organized SKUs needed the tools and structure that would power both the customer-facing search experience and All Around’s internal workflows.
All these backend systems work in tandem to create a unified customer experience. The same custom fields that capture technical specifications power All Around’s expert cross-referencing workflow as well as the advanced search filters customers use to find parts.
Created WooCommerce product categories and taxonomies for exhaust fans, motors, and other parts so their team can organize inventory without needing a developer
System for bulk editing and updating product details and categories across the entire catalog
Built technical specification fields that work like extra information boxes for variables, such as voltage, RPM, and CFM, so All Around’s team can capture product details without technical help
Intuitive category structure organized by equipment types like Air Handling, Motors, Heating & Cooling, and Electrical Controls
Added warranty details and made it easier for customers to understand (and buy) extension coverage before they check out
Once the backend was organized and custom fields were built, we focused on the customer-facing WooCommerce search functionality. Industrial customers tend to know exactly what they need. The trick is helping them find it without getting lost in a maze of part numbers.
Their Advanced Search and Filtering Features:
This search functionality works with the simplified category structure and database optimization to deliver faster results for customers, even with hundreds of thousands of SKUs to filter through.
All Around’s custom commercial kitchen hood service brought in a lot of business and deserved its own focused approach. More than just about re-organizing existing content, this was about showcasing a high-value service that was entirely invisible within the old site structure.
Their Custom Hood Solutions:
With these updates, restaurant owners and facility managers now have a clear path to get custom hoods built to their exact specifications through a simple online system.
The new look started with logo and homepage design. All Around needed a complete visual identity that immediately communicated their expertise. The logo direction went toward an exhaust fan wheel design, representing their core business, while the homepage became the foundation for everything else that followed.
Their Custom Web Design:
Between the catalog cleanup, new custom fields, improved search, and fresh design, customers can now easily find and buy the technical parts they need. WooCommerce flexibility combined with our custom touch delivered exactly what All Around had in mind.
Whether All Around wants to add new product lines, integrate with additional suppliers, or expand into new markets, this WooCommerce site is ready for whatever the future holds.