Cobb Galleria Centre has long been the backdrop for Atlanta’s most unforgettable events. But while their physical venue sparkled, their web experience was stuck in intermission.
The goal was to build a digital concierge for Cobb Galleria, guiding event planners through virtual tours, streamlining bookings, and ultimately filling their impressive 144,000 square-foot exhibit hall with eager attendees.
Despite being Atlanta’s premier event space, Cobb Galleria’s website was failing to captivate its audience or drive leads as expected.
Working closely with Cobb Galleria’s in-house SEO team, we developed a thorough content revamp. This foundational work set the stage for all other improvements, ensuring that Cobb Galleria’s digital home consistently messages their status as Atlanta’s premier event venue.
We performed a full content audit and developed a new strategy aligned with Cobb Galleria’s voice and goals.
An intuitive backend interface, allowing staff to update content as easily as arranging chairs for an event (without any coding know-how)
We implemented schema markup to boost search engine visibility, particularly for event-related searches.
We designed a custom interface that guides visitors through Cobb Galleria’s offerings like a well-organized event. This wasn’t just about raking in bookings, it was about creating a digital space that truly reflected the versatility and professionalism of Cobb Galleria.
Developed a bold, image-rich homepage that immediately conveys the scale and quality of their facilities, featuring a custom hero section with dynamic content
Streamlined navigation structure catering to diverse user needs (event planners, exhibitors, attendees), with intuitive mega menus for easy access to all areas of the site
Ensured full mobile responsiveness, allowing planners to explore the venue from anywhere, with a custom-built mobile menu system for easy navigation
Created custom, interactive elements to showcase venue versatility, including animated space transformations and capacity calculators
Think of WordPress custom post types (CPTs) as specialized digital filing cabinets, each tailored to store and display specific types of content efficiently. More than a few minor tweaks, these CPT’s make it much easier for Cobb Galleria to manage and update their digital content.
We built CPTs for Events, Spaces, and Services, each with custom fields for detailed information such as capacity, amenities, and technical specifications.
We put together an intuitive backend interface, allowing staff to update content as easily as arranging chairs for an event (without any coding know-how).
We automated cross-linking between related content, enhancing user navigation and SEO, with custom algorithms to suggest relevant spaces for different event types.
Cobb Galleria faced challenges with Momentus, their existing calendar and event management platform. Previously, staff had to manually transfer data from email form submissions into Momentus. It was a clunky, confusing process. We developed a custom API plugin to interact with the Momentus API, bridging the gap in the new calendar where we:
This custom integration not only updated their existing publishing options but also transformed their lead generation and management process. Automating the process streamlined the entire event planning process–a common headache for the venue and planners alike!
As part of Cobb Galleria’s Virtual Tour, the Interactive Map provides a comprehensive way for event planners to visualize the venue. We enhanced the existing map to deliver a more immersive, user-friendly experience:
These improvements make the Virtual Tour a powerful tool for event planners, offering a detailed, interactive view of the venue’s layout and spaces.
The Virtual Tour extends beyond the Interactive Map, integrating seamlessly with the Room Finder to provide a complete planning experience:
The combination of these tools within the Virtual Tour creates a more cohesive and immersive event planning experience at Cobb Galleria Centre without having to visit the physical location.
The launch of Cobb Galleria’s new website marked a significant leap forward in their brand evolution:
While specific metrics are still being gathered, early feedback from the Cobb Galleria team and their clients has been overwhelmingly positive. The new site not only showcases the venue’s impressive facilities but also streamlines the entire event planning process.