GTMetrix: A Tool We Use To Get Websites Faster

GT Metrix Website Speed Results Flowing Out of a Computer
There are a lot of ways to test load time on a website. I tend to distrust Google’s speed tests because, in my humble opinion, they have a conflict of interest. They’ll test your site, but they also have a vested interest in selling you a solution. As I’ll show, that solution might be AMP, a Google-backed CDN, or some other optimization that conveniently lives inside their ecosystem. I prefer a more agnostic tool like GTmetrix. GTmetrix doesn’t really have skin in the game, which makes me feel like I can trust the results more.

Crash Course on GTmetrix

So what is GTmetrix? According to Google’s own AI, “GTmetrix is a free website performance and speed testing tool that analyzes a site’s loading speed and provides detailed reports with recommendations for improvement.” I’ve been using it for about 13 years now and even pay for a subscription. When you host hundreds of websites, you wind up testing load times regularly.

The good news is that if you’re not a web developer and you only have one website, you can run GTmetrix a few times per day for free. So let’s dive into what these tests actually tell us.

Comparing a Fast Site to a Slow One

If you look at a GTmetrix report for Clockwork, the results are excellent. Pages load fast, the total page size is reasonable, and there aren’t many red flags. Compare that to a slower site, and GTmetrix almost always highlights the same handful of issues.

Any significant problems show up under Top Issues. Understanding what these results mean matters more than getting a perfect score – some “issues” won’t affect your users while others might be critical. Here is a screenshot from our fully optimized site, and another that is not:

GTMetrix WebsiteSpeedReport AGrade
GTMetrix websitespeedreport D

There’s a dramatic difference between how these sites perform. It’s the same few issues that drag down most sites, and network payload is typically the biggest offender. Site speed affects search rankings too, so we also look for these performance problems during SEO audits.

Network Payloads: Too Much Stuff

“Network payload” is just a technical way of saying how much data your website asks a visitor’s browser to download before the page finishes loading. This includes images, fonts, JavaScript files, CSS files, embedded media, and third-party scripts like analytics, chat widgets, or ads.

Fast sites limit what they load. The best strategy is to compress images (preferably WEBP or AVIF), minimize JavaScript, and skip loading unnecessary files upfront. Slow sites hand the browser far too much, far too quickly, and tend to hobble site performance.

GTmetrix flags when the page size grows too large or when you use jumbo file sizes when leaner files would work. Unoptimized fonts or plugins that load content on every page (whether they’re needed or not) can also hurt site performance. You want web design solutions that plan for these factors from the start to keep payload sizes under control.

JavaScript: Power With a Cost

JavaScript is extremely useful, but it’s also one of the most common reasons sites feel slow. Almost every WordPress plugin adds a JavaScript file or two, which can cause issues when you have 20+ plugins. Unlike images or CSS, JavaScript doesn’t just get downloaded, it has to be parsed, compiled, and executed by the browser. All of that work happens on the user’s device, not your server. GTmetrix flags JavaScript issues when it sees:
  • Large script bundles
  • Render-blocking scripts
  • Multiple libraries doing similar jobs
  • Third-party scripts loading on every page
The resulting performance issues are more noticeable on older phones or lower-end devices. A site might feel fast on a developer’s laptop with top-end wifi but sluggish everywhere else. Tools like page builders give non-developers more control over content decisions. The catch is they can also load too much JavaScript if you’re not careful. Kristen’s been building with these for years and shares which one to pick and how to use them the right way. At a high level, you want to use as few plugins as possible and only the ones you really need, ideally built by trusted developers in the WordPress community with a track record of solid code. And definitely don’t install two different page builder plugins on the same site. We’ve lost count of how many times we have seen that over the years!

When the Browser Gets Bogged Down

Even if you optimize images, minimize JavaScript, and set up your page builder correctly, there are other considerations. Every browser runs on a single main thread. That thread renders the page, responds to user clicks, executes JavaScript, plays animations – all of that fun stuff.

But when too much happens at once, the browser can’t keep up. Scrolling stutters. Clicks don’t register right away. The page feels heavy and unresponsive. This slowdown happens when all those different actions compete for that single thread. You overwhelm the browser.

When you see “long main-thread tasks” flagged in GTmetrix, this is what it’s pointing to. Users don’t think in terms of threads or execution time because that’s not how people experience websites. They just know the site feels slow, and GTmetrix can help you spot the reasons why.

CDNs Are Helpful but Not a Cure-All

We’ve covered what happens when the browser processes your site. But GTmetrix also measures how long it takes for files to reach the browser in the first place.

A big factor is how far those files have to travel. A CDN, or Content Delivery Network, stores copies of your site’s files on servers around the world. Someone in Tokyo doesn’t need to wait for files to travel from a server in Atlanta. They get a faster response from a closer location, which reduces latency and load times with images, JavaScript, CSS, and fonts.

A CDN is part and parcel with high-quality web hosting these days. Our web hosting services include this because every nano-second factors into your broader site performance.

That being said, a CDN doesn’t fix shaky site architecture. If your site ships massive files or overwhelms the browser during page load, a CDN just delivers those problems faster. The best results come when you fix the heaviness first, then let a CDN help with speeding up delivery.

What Fast Sites Have in Common

There’s a familiar pattern when you look at slow GTmetrix reports. Too much is being loaded, Javascript is trying to do too much, and the browser is getting overwhelmed.

While you don’t necessarily need to chase high GTmetrix scores, there is a lot GTmetrix can shine a light on to keep your site running smoothly. The fastest sites focus on lean code, fewer plugins, smaller file sizes, and optimized assets. Everything serves a specific purpose or it doesn’t make it onto the site.

That’s why GTmetrix is valuable. Not because it gives you a be-all-end-all grade, but because it shows you where the weight is hiding. And where to start fixing for a faster site.

High Grades Isn’t the Goal. A Faster Site Is.

I realize this is a lot of technical jargon. The takeaway isn’t that you need to understand every GTmetrix warning or become an expert in browser behavior. Site speed is usually the result of many small, intentional decisions adding up over time.

Speed is a cornerstone for all of our client sites. We’ve cut load times in half for some clients and improved others by 10-15% without needing a total rebuild. That kind of improvement doesn’t just make users happier, but rubs off on SEO, engagement, and conversions down the line.

Speed isn’t everything, but it’s a big thing for users, search engines, and even AI chatbots. If you want to see how you’re doing, run a free GTmetrix test on your own site. And if you’d rather not untangle these issues yourself, feel free to reach out to us.

About the Author

Picture of Aaron Reimann

Aaron Reimann

Aaron is a PHP developer who started and sold an agency called Sideways8.com. He is currently running Clockwork, a website design, development and hosting shop. He has built sites for companies of all shapes and sizes, ranging from small nonprofits to Fortune 100 companies, since beginning his work with WordPress in 2008. An organizer for WordCamp Atlanta and the Atlanta WordPress Meetup, Aaron provides leadership and speaks regularly at events around the world.
Picture of Aaron Reimann

Aaron Reimann

Aaron is a PHP developer who started and sold an agency called Sideways8.com. He is currently running Clockwork, a website design, development and hosting shop. He has built sites for companies of all shapes and sizes, ranging from small nonprofits to Fortune 100 companies, since beginning his work with WordPress in 2008. An organizer for WordCamp Atlanta and the Atlanta WordPress Meetup, Aaron provides leadership and speaks regularly at events around the world.

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